Social Media & Ecommerce Copywriter

Key Responsibilities

Social Media Strategy & Management:

• Develop and implement innovative social media strategies aligned with brand identity and marketing goals.
• Stay ahead of emerging trends, tools, and technologies in fashion and digital landscapes.
• Plan and execute social media campaigns around product launches, seasonal collections, and brand milestones.

Content Creation & Copywriting:

• Craft engaging social media content, including captions, product highlights, and campaign messaging across platforms like Instagram, Facebook, and Twitter.
• Write compelling e-commerce product descriptions, emphasizing key features, USPs, and category narratives.
• Develop website copy that enhances the shopping experience while maintaining brand tone and SEO best practices.

Community & Influencer Engagement:

• Foster and grow a loyal community by interacting with followers, responding to comments, and encouraging user-generated content.

Analytics & Optimization:

• Monitor and analyze social media and website performance metrics, offering actionable insights for improvement.
• Use tools like Google Analytics, Instagram Insights, and Facebook Ads Manager to track audience behavior and engagement patterns.

Brand Cohesion & Proofreading:

• Ensure all content maintains a consistent brand voice across digital and e-commerce channels.
• Meticulously proofread and refine content to ensure clarity, accuracy, and error-free messaging.