Head Digital Marketing

Key Responsibilities:

• Strategic Marketing:
• Develop and implement a comprehensive marketing strategy to drive sales, increase customer acquisition, enhance customer retention, and maximize revenue across all markets.
• Campaign Leadership:
• Lead and optimize performance marketing campaigns across channels including SEM, paid social, display, and affiliate marketing.
• Set up high-conversion marketing funnels and campaign structures.
• Opportunity Identification:
• Identify and evaluate new marketing opportunities to increase direct internet traffic and boost online production.
• Performance Management:
• Achieve CPA & ROAS targets to meet an EBITDA margin of 25% by the end of the second year.
• Define key performance metrics (KPIs) to measure campaign effectiveness and leverage data analysis for continuous optimization and growth.
• Digital Strategy & Planning:
• Develop an online marketing playbook to maximize ROI and ensure predictable sales.
• Implement holistic media planning across all digital disciplines, including paid search, display, social, native, video, affiliate, and eCommerce.
• Budget & Forecasting:
• Manage budgets effectively, allocating resources to maximize ROI.
• Forecast outcomes for brand and ROI campaigns, managing spend accordingly.
• Cross-Functional Collaboration:
• Work closely with product management and sales teams to develop effective product positioning and go-to-market strategies.
• Prepare and present weekly, monthly, quarterly, and annual dashboards for management review.

Qualifications & Experience:

• Educational Background:
• A Bachelors degree is required; a postgraduate qualification is preferred for exceptional candidates.
• Industry Experience:
• A proven track record of approx 12+ years in eCommerce, with at least 8 years dedicated to performance marketing.
• Prior experience in performance marketing, lead generation, B2C, and affiliate marketing within the travel industry is an advantage.
• Technical Expertise:
• Deep expertise in performance marketing tools, particularly hands-on experience with Google Ads, YouTube, and Meta platforms.
• Familiarity with reporting and BI tools such as Power BI and Looker Studio is preferred.
• Personal Attributes:
• A driven, obsessive go-getter with strong analytical skills.
• Detail-oriented and proactive, with a penchant for running A/B tests to refine strategies.
• Ability to work directly with the CMO and investors, demonstrating a high sense of ownership and P&L accountability.
• Thrive in ambiguous environments and drive clarity through innovative marketing strategies.