Digital Marketing Executive

The job description of a Digital Marketing Executive includes:

• Attaining specific goals in generating leads, lead qualification, marketing communication, building brand image, and conversion of the leads.
• Marketing of digital products such as websites and mobile applications online. It includes giving ideas for printed materials such as brochures and posters as well as executing online marketing campaigns.
• Using Digital Marketing strategies for marketing a product, whether digital or not. This includes online adverts, viral YouTube videos or any online marketing campaign.
• Monitoring the performance of campaigns and other marketing efforts, evaluating them, and taking proper measures to improve the performance.

Responsibilities

Above is a brief description of what you need to do as a Digital Marketing Executive. But along with this designation, comes certain responsibilities which you need to accept and take over to comply with the performance expected from you. Some of these responsibilities are mentioned below:

• Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms, and measuring their impact and effectiveness.
• Performing activities relating to Search Engine Marketing (paid) & Optimization (organic) continuously.
• Creating and executing SMS and E-mail based marketing campaigns.
• Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc
• Reviewing and actively managing website and other online assets and sources.
• Promoting employers products and/or services in the digital space.
• Using and researching the internet and new media to reach new customers, generate leads, and retain existing customers
• Analyzing market research and planning promotions, competitions, and other various creative marketing techniques based on the research results.

Speaking of skills and qualifications; good knowledge of Internet and marketing is sufficient for this role. A graduate qualifies for this role whereas a higher relevant education and /or experience would be an added advantage.

Desired Candidate Profile

• Candidate must have a minimum 2 years of relevant experience executing all the digital marketing channels.
• Leadership and team management experience.
• Direct Client handling experience.
• Ability to work independently on projects and also collaborate as a team member.
• Candidate must have good English communication skills, both oral and written.
• Should have worked on Google Analytics, Google Tag Manager and Google Webmaster tools
• Knowledge of word press or any other CMS.
• Google, and Hubspot certification preferred (analytics & ads) are must.