Content Writer

Role Description

We are seeking a talented Content Writer to join our marketing team. The ideal candidate will have a flair for crafting compelling, engaging, and insightful content tailored to our audience of fashion brands, manufacturers, and industry stakeholders. As a Content Writer at WFX, you will play a key role in shaping our brand voice and driving thought leadership in the B2B fashion tech space.

Key Responsibilities

1. Write and edit high-quality content, including blog posts, whitepapers, case studies, eBooks, newsletters, social media posts, and website copy.

2. Develop content strategies aligned with the company's marketing and business objectives.

3. Conduct in-depth research on industry trends, challenges, and opportunities in the fashion and SaaS sectors.

4. Translate technical information about WFX products into clear, compelling content for various audiences

5. Optimize content for search engines (SEO) to improve organic reach and traffic.

6. Work closely with marketing, design, and product teams to create cohesive content campaigns.

7. Repurpose content for different platforms and channels, including LinkedIn, email campaigns, and events.

8. Monitor and analyze the performance of content to improve engagement and ROI.

Perks and benefits

• Be part of a fast-growing company at the intersection of fashion and technology.
• Work with a dynamic team of innovators passionate about reshaping the fashion industry.
• Opportunities for professional growth and skill development.
• Flexible work environment and competitive compensation package.