Drive the entire inbound marketing efforts towards setting up demand generation engine for the business
Drive revenue growth through marketing channels
Work with Inside sales team to deliver consistent business growth
Enhance the web properties of the company while ensuring optimum SEO and SEM effort towards discoverability
Set up a social media strategy for the brand with a disproportionate effort towards developing a compelling LinkedIn presence and outreach
Would be responsible for ensuring sustained thought leadership for the company in the performance engineering category by creating a strong content management engine
Plan and deliver successful webinars every quarter
Drive Video Marketing - Solution / Products showcase, Demo, Testimonial and Case Studies
Create customer presentations and contribute in building key proposals
Build Community/s
Branding / Messaging: Define and refine messaging for the ICP (Ideal Customer Profile)
Generate value through Event marketing
Would be expected to lead all communication effort including internal communication, public relations and analyst relations
Account Base Marketing .
Apart from India should be well versed with marketing in South Asia and UAE markets
Skills and Qualifications
Ideal candidate would come with 10-12 years of experience, preferably in the business-to-business IT Services category
Would have extensive knowledge of digital marketing and communication with adequate experience in marketing automation tools like HubSpot, marketo, Pardot, Zoho CRM etc.
Extensive lead gen experience through digital channels
High attention to detail and ability to manage multiple, competing priorities simultaneously
Enjoy getting your hands dirty in day-to-day tasks and working in ambiguous environments where you must wear many hats.