Develop, update, and deliver curriculum for courses in digital marketing, covering topics like SEO, SEM, email marketing, content marketing, social media marketing, PPC, analytics, and more.
Provide students with hands-on experience in using digital marketing tools like Google Analytics, AdWords, Facebook Ads Manager, etc.
Conduct workshops, seminars, and practical sessions to enhance students skills and real-world application of digital marketing strategies.
Guide students on academic projects, assignments, and case studies related to digital marketing.
Offer one-on-one mentoring to students seeking additional support or clarification on course material.
Provide guidance on career prospects in digital marketing and help students in placement activities.
Continuously update course materials to include the latest digital marketing trends, tools, and techniques.
Design and develop assessments, exams, and grading systems to evaluate student performance.
Qualifications:
Educational Background:
Bachelor s or Master s degree in Marketing, Digital Marketing, Business, or a related field.
Certifications in digital marketing tools (Google Ads, HubSpot, etc.) are highly desirable.
Experience:
Minimum 2-5 years of hands-on experience in digital marketing roles.
Prior experience in teaching or training is preferred but not mandatory.
Skills:
Expertise in SEO, SEM, social media marketing, content marketing, and data analytics.
Proficient in using digital marketing tools and platforms (Google Analytics, SEMrush, Hootsuite, Mailchimp, etc.).
Strong communication and presentation skills.
Ability to simplify complex concepts for students of various skill levels.
Stay updated on new developments in digital marketing, trends, and technologies.
Attend professional conferences and pursue certifications to enhance expertise in the digital marketing domain.
Work with other faculty members and administration to improve the overall academic experience.
Participate in curriculum reviews and contribute to course structure and academic planning.
Provide input into program improvements and student recruitment efforts