Business Development Executive

Job Description: Business Development Executive

Job Summary:

We are looking for an experienced and results-driven Business Development Executive to join our team at a thriving Digital Marketing Company. The ideal candidate will have a robust background in business development within the digital marketing industry, with a proven ability to manage leads, segment and nurture them effectively, and close sales. This role requires strategic thinking, excellent communication skills, and a passion for achieving targets in a competitive market environment.

Responsibilities:

- Lead Management:

- Identify, qualify, and manage leads generated through various channels including inbound inquiries, referrals, and outbound prospecting.

- Implement effective lead segmentation strategies based on demographics, behaviors, and buying stages.

- Lead Nurturing & Conversion:

- Develop and maintain relationships with prospects through consistent follow-ups and personalized communication.

- Employ lead nurturing strategies to move prospects through the sales funnel and convert them into clients.

- Market Reach & Expansion:

- Conduct market research to identify new business opportunities and potential clients within the digital marketing sector.

- Develop strategies to expand the company's market reach and penetration.

- Opportunity Management:

- Assess and prioritize opportunities to ensure focus on high-potential prospects.

- Collaborate with the marketing team to develop tailored strategies and proposals for prospective clients.

- Sales Closure:

- Lead negotiations and manage the entire sales process from initial contact through to contract signature.

- Achieve and exceed sales targets by effectively closing deals and fostering long-term client relationships.

- Target Orientation:

- Set ambitious sales targets and work diligently to achieve and exceed them on a consistent basis.

- Utilize CRM software to track progress, analyze data, and optimize sales strategies.

- Collaboration & Reporting:

- Work closely with cross-functional teams including marketing, operations, and senior management to align business development efforts with company goals.

- Provide regular reports and updates on sales performance, market trends, and competitive activities.

Requirements:

- Proven work experience as a Business Development Executive or similar role in a Digital Marketing Company, with a demonstrable track record of achieving sales targets and driving business growth.

- Strong understanding of digital marketing strategies, tools, and trends.

- Experience in lead management, segmentation, nurturing, and conversion.

- Excellent communication, negotiation, and presentation skills.

- Ability to thrive in a fast-paced, target-driven environment.

- Bachelors degree in Marketing, Business Administration, or a related field preferred.

- Proficiency in CRM software (e.g., Salesforce, HubSpot) and Microsoft Office Suite.

Preferred Qualifications:

- Masters degree in Marketing or Business Administration.

- Certification in Digital Marketing or related fields.

- Experience in team leadership or management.

A few important things to consider:

• Candidates should have a proven track record.
• Should be an immediate joiner.
• Should have experience working with digital marketing companies only.
• Should be ready to travel in within Pune or Mumbai.