Digital cum Performance Marketing - Manager

Roles and Responsibilities

• Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
• Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
• Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
• Work with creative and marketing teams to test strategies and innovation.
• Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels

Qualifications:-

• Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
• In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google Ad Words.
• Deep understanding of data or data modelling and able to objectively identify insights for sharing with stakeholders.
• Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
• Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
• Outstanding presentation skills.
• Excellent written and verbal communication skills.
• Strong project management skills.
• Critical thinker and creative.
• Bachelors degree in Marketing or relevant field.

Skills :

• Performance Marketing
• Digital Marketing
• SEM
• Paid Search
• Competitive Analysis
• Marketing
• Display Advertising
• PPC
• Reporting

Added advantage :

• Email marketing (Drip Campaign)
• WhatsApp marketing
• Payment gateway related issues and solutions
• Ecommerce operations

Perks and Benefits:-

• Friendly Work Culture
• Office Hours : 9.30 a.m. to 6.30 p.m.
• 6 days working (Mon - Sat)
• Office Location : Vile Parle West