Digital Marketing

Job Title: Digital Marketing Executive/ Sr. Executive

Department: Marketing

Location: Lower Parel

Reports To: Marketing Manager

About Us:

Vinayak Ingredients (INDIA) Pvt. Ltd. has been delivering premium Food & Feed Additives for over two decades. We take pride in our 24+ years of unwavering commitment that being both eco-friendly and environmentally sustainable solutions. This also includes being a leading manufacturer of Modified Starches in India that provides high-quality solutions.

Please visit our website at [www.vinayakcorporation.com] (http://www.vinayakcorporation.com)

Roles & Responsibilities:

• Execute and manage campaigns across social media platforms including Facebook, Twitter, Instagram, and LinkedIn.
• Plan and execute marketing strategies to enhance community management and engagement.
• Monitor and maintain the online presence of the company's brand, engaging with users to strengthen customer relationships.
• Assist the marketing team in developing and implementing social media strategies.
• Develop and manage online marketing campaigns to drive brand awareness and growth.
• Expertise in SEO and SEM, with hands-on experience in Email marketing, Wordpress, On-page, and Off-page SEO techniques.
• Structure and manage multiple Google AdWords accounts effectively.

Skills & Qualifications:

• Proven experience as a Digital Marketing Executive or a similar role.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with B2B social media management, Google AdWords, email campaigns, and SEO/SEM strategies.
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Proficient in web analytics tools (e.g., Google Analytics, NetInsight, WebTrends).
• Creative content writing skills with an analytical mindset and critical thinking abilities.
• Strong communication and interpersonal skills.

Educational Background:

• Bachelor's or Masters degree in Food Technology, Biotechnology, Nutrition, or a related field.
• Strong research skills with the ability to derive actionable insights from data analysis.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Keen interest in food science and marketing within the food industry sectors.
• Familiarity with LinkedIn and Facebook platforms and content creation tools is a plus.
• Basic understanding of SEO, SEM, and email marketing is preferred.
• Hands-on experience in marketing within the food industry is advantageous.