Dynamics 365 Customer Insights Technical Lead

D365 Customer Insights (Data and Journeys) Technical Lead

Location : Remote

Experience : 9+ Years

Responsibilities :

- Lead and implement end-to-end technical solutions within D365 Customer Insights (Data and Journeys) to meet diverse client requirements, from initial design to deployment and support.

- Design and configure CI data unification processes, including data ingestion pipelines, matching and merging rules, and segmentation models to create comprehensive and actionable customer profiles.

- Demonstrate deep expertise in data quality management and ensuring data integrity.

- Proficiency in integrating data with CI-Data using various methods, including standard connectors, API calls, and custom ETL pipelines (Azure Data Factory, SSIS).

- Experience with different data sources and formats.

- Hands-on experience with the Power Platform, including Power Automate (flows for data integration and automation), Power Apps (for custom interfaces and extensions), and Dataverse (data modeling and storage).

- Strong skills in JavaScript, Power Fx, or other scripting languages relevant to CI customization and plugin development.

- Ability to develop, test, and deploy custom functionalities, workflows, and plugins to enhance CI capabilities.

- Proven experience in customer journey mapping, marketing automation, and campaign management using CI-Journeys.

- Ability to design and implement personalized customer journeys based on data insights and business objectives.

- Proactively troubleshoot and resolve technical issues within CI-Data and CI-Journeys environments, focusing on data integrity, performance optimization, and system stability.

- Conduct root cause analysis and implement effective solutions.

- Strong analytical and problem-solving skills, with experience leveraging CI data analytics to generate actionable business insights and recommendations.

- Ability to translate data into compelling narratives and visualizations.

- Excellent written and verbal communication skills for effectively liaising with stakeholders, clients, and internal teams.

- Ability to clearly articulate technical concepts to both technical and non-technical audiences.

- Provide technical mentorship and guidance to junior team members.

- Contribute to knowledge sharing and best practices within the team.

- Stay up-to-date with the latest D365 Customer Insights features, updates, and best practices.

- Proactively seek opportunities to expand your technical knowledge and skills.

Required Skills & Experience :

- 9+ years of experience working with D365 Customer Insights (Data and Journeys), with a strong focus on technical implementation and configuration.

- In-depth understanding of data unification, segmentation, and profile creation within CI-Data.

- Proficiency in data integration with CI-Data using connectors, API calls, and custom ETL pipelines.

- Hands-on experience with Power Platform tools (Power Automate, Power Apps, Dataverse).

- Strong skills in JavaScript, Power Fx, or other scripting languages used for CI customization and plugin development.

- Proven experience in customer journey mapping, marketing automation, and campaign management within CI-Journeys.

- Deep understanding of marketing and customer experience principles and their application within CI.

- Strong analytical and problem-solving skills, with experience using CI data analytics to drive business insights.

- Excellent written and verbal communication skills.