E-Commerce Specialist - Nagpur

Company Details:
Vicco Laboratories was established in the year 1952 by Late Mr. Keshav V Pendharkar.
In 1959 Late Mr. Gajanan Keshav Pendharkar joined his father in their family business. He had successfully
formulated the first Ayurvedic paste in the world with 20 rare medicinal natural herbs. He is instrumental
in bringing out the first yellow-colored face cream known as Vicco Turmeric Skin Cream, an Ayurvedic
Product.
The science of Ayurveda, which is our naê€on’s heritage is being zealously promoted by Mr. G K Pendharkar.
When all Indian companies (big or small) were succumbing to foreign technology, Mr. Pendharkar was
relentlessly promoê€ng Ayurveda which is being revered abroad.
Aꢁer the demise of Mr. K V Pendharkar in 1971, Mr. G K Pendharkar took over the reins of the Company
into his able hands and there was no looking back.
Right from its incepꢀon in 1952, the VICCO Group of companies has been charꢀng an unwavering course
that has catapulted (reached) the group into the internaꢀonal limelight. Vicco Laboratories, which has
praised the Indian Ayurveda and its nurturing, protecꢀng and rejuvenaꢀng medicinal products and
remedies from a fierce abyss of disdain and contempt to the peak of worldwide recogniꢀon, esteem and
honor, has completed its tough and tedious march of sixty years and has celebrated The Diamond Jubilee!
VICCO Group has emerged today as makers of the best internaꢀonally known products of the Ayurveda,
the ancient Indian system of natural medicines.
Job Title
Ecommerce Specialist
Job Summary
The E-commerce Specialist is responsible for managing and opꢀmizing the company’s online sales
channels to drive revenue growth and enhance the customer experience. This role involves overseeing
product lisꢀngs, online markeꢀng campaigns, sales analysis, and customer engagement strategies to
ensure the success of e-commerce operaꢀons. The specialist works closely with markeꢀng, sales, and
operaꢀons teams to align e-commerce strategies with overall business goals.

Key Responsibiliꢀes
1. E-commerce Operaꢀons Management
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Manage the daily operaꢀons of the company’s e-commerce plaꢂorms, including website and
marketplace channels (e.g., Amazon, Flipkart, Shopify).
Oversee the creaꢀon, opꢀmizaꢀon, and maintenance of product lisꢀngs, ensuring accuracy and
adherence to brand guidelines.
Ensure seamless order processing, fulfillment, and ꢀmely delivery in collaboraꢀon with logisꢀcs
teams.
2. Online Markeꢀng and Campaign Management
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Plan and execute digital markeꢀng campaigns to drive traffic and sales, including paid ads, SEO,
email markeꢀng, and social media promoꢀons.
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Opꢀmize product visibility and rankings through keyword research and on-page SEO strategies.
Collaborate with the markeꢀng team to develop promoꢀons, offers, and seasonal campaigns.
3. Sales and Performance Analysis
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Monitor e-commerce sales performance, conversion rates, and customer metrics to idenꢀfy
trends and opportuniꢀes.
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Prepare regular reports on e-commerce KPIs (e.g., sales revenue, traffic, customer retenꢀon).
Use data-driven insights to recommend and implement improvements in user experience and
sales strategies.
4. Customer Engagement and Support
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Enhance the online customer experience by ensuring intuiꢀve website navigaꢀon, fast loading
ꢀmes, and mobile responsiveness.
Address customer queries and issues in a ꢀmely manner, ensuring high levels of customer
saꢀsfacꢀon.
Implement strategies to encourage customer reviews, feedback, and loyalty.
5. Inventory and Pricing Management
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Monitor inventory levels on e-commerce plaꢂorms and coordinate with the supply chain team to
avoid stockouts or overstocking.

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Implement dynamic pricing strategies to stay compeꢀꢀve in the market.
Manage product promoꢀons and discount strategies while maintaining profitability.
6. Technology and Plaꢂorm Opꢀmizaꢀon
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Work with developers and designers to improve website funcꢀonality and design for an opꢀmal
shopping experience.
Stay updated on emerging e-commerce technologies and trends to recommend plaꢂorm
enhancements.
Ensure compliance with data privacy and security regulaꢀons for online transacꢀons.
Skills and Qualificaꢀons
Essenꢀal Skills
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Strong understanding of e-commerce plaꢂorms (e.g., Shopify, Magento, Amazon, Flipkart).
Experꢀse in online markeꢀng tools and techniques, including Google Ads, Facebook Ads, and SEO.
Proficiency in data analyꢀcs tools like Google Analyꢀcs, Excel, and Tableau.
Excellent organizaꢀonal and project management skills.
Strong communicaꢀon and customer service skills.
Qualificaꢀons
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Bachelor’s degree in Business, Markeꢀng, or a related field; an MBA or cerꢀficaꢀon in e-
commerce/digital markeꢀng is preferred.
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3–5 years of experience in e-commerce operaꢀons, online markeꢀng, or a similar role.
Proven track record of driving sales growth and improving customer engagement through e-
commerce plaꢂorms.
KPIs (Key Performance Indicators)
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Increase in e-commerce sales revenue and conversion rates.
Growth in website traffic and customer engagement.
Reducꢀon in cart abandonment and bounce rates.
Timely resoluꢀon of customer queries and issues.

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Effecꢀve management of inventory levels and fulfillment rates.
Work Environment
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Fast-paced and data-driven environment requiring close collaboraꢀon with cross-funcꢀonal
teams.
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May involve occasional travel for meeꢀngs, events, or market research.