General Manager - Sales and Marketing

Overview :

Accomplishes business development activities by researching and developing marketing opportunities and plans and applying policies and procedures.

Roles & Responsibilities

• Achieves marketing and sales, preparing and completing action plans, resolving problems, completing audits, identifying trends, implementing change and establishing pricing strategies.
• Forecasting requirements, preparing budget, scheduling expenditures, analyzing variances, initiating actions, gross-profit plans
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.

Required Skills

• Financial Planning and Strategy, Marketing Concepts, Positioning, People Management, Territory Management, Sales Planning, Competitive Analysis, Understanding the Customer, Product Development, Client Relationships, Creative Services.