Act as a strategic thought partner to the digital team and the wider business ensuring that the objective voice of the consumer is considered in key business discussions and decisions across global markets.
Working with colleagues to shape strategic and tactical content plans based on genuine consumer insight.
Follow workstreams to deliver best in class content practice for across platforms including a content activity calendar
Assess and define content gaps to deliver against customer needs and strategic business priorities, ensuring learnings and insights are translated into clear recommendations for journey development, user experience, and new product development
Write new and enhance existing content, based on feedback from qualitative and quantative data that strengthens our SEO and re-purpose that across different media.
Upload all content to the content management system ensuring all necessary SEO tagging is in place
Using key industry, market and competitor trends to develop and test innovative content types
Execute content testing using A/B and multi-variant testing, ensuring findings are translated into business insight
Judicious use of natural resources
Shall adhere to the environment health and safety policy/objectives and guidelines of the organization.