Regional Marketing Manager

Verint Systems India Pvt Ltd is looking for Regional Marketing Manager to join our dynamic team and embark on a rewarding career journey.

Develop and implement regional marketing strategies to achieve business objectives and drive brand awareness. Conduct market research and analysis to identify customer needs, market trends, and competitor activities in the region. Collaborate with the global marketing team to adapt and localize marketing campaigns, messaging, and collateral for the regional market. Plan and execute integrated marketing campaigns across various channels, including digital marketing, social media, events, advertising, and PR. Manage the regional marketing budget and allocate resources effectively to maximize ROI. Build and maintain strong relationships with key stakeholders, including customers, partners, industry influencers, and media outlets in the region. Work closely with the sales team to align marketing activities with sales objectives, support lead generation efforts, and drive revenue growth. Monitor and analyze marketing metrics and KPIs to assess the effectiveness of campaigns and adjust strategies accordingly. Provide guidance and support to the local marketing teams in the region, ensuring consistency in brand messaging and adherence to marketing guidelines. Stay up to date with industry trends, emerging technologies, and best practices in marketing, and share knowledge and insights with the team. Requirements : Bachelor's degree in Marketing, Business Administration, or a related field. MBA in Marketing (preferred). Several years of experience in marketing, with a focus on regional or international marketing. Proven track record of developing and implementing successful marketing strategies and campaigns. Strong understanding of the regional market dynamics, customer preferences, and cultural nuances. Experience in B2B marketing, preferably in a technology or software industry. Proficiency in digital marketing techniques, including SEO, SEM, social media marketing, and email marketing. Excellent written and verbal communication skills, with the ability to create compelling content and deliver impactful presentations. Analytical mindset with the ability to interpret data and derive actionable insights. Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously. Leadership skills to inspire and motivate cross-functional teams. Willingness to travel within the region as required.