Search Engine Marketing

Value4Brand is looking for Search Engine Marketing to join our dynamic team and embark on a rewarding career journey.

Keyword Research : Conduct in-depth keyword research to identify relevant search terms that potential customers use to find products or services. This includes selecting high-impact keywords and long-tail variations. Campaign Planning : Develop SEM campaigns, including setting campaign objectives, budgets, and target audiences. Plan the overall strategy for achieving desired results. Ad Creation : Create compelling and relevant text ads or visual ads (display ads) that resonate with the target audience. This involves writing persuasive ad copy and designing ad creatives. Bid Management : Set and adjust bid amounts for keywords or ad placements to achieve the desired ad position and manage costs effectively. Ad Extensions : Utilize ad extensions, such as callout extensions, site link extensions, and structured snippets, to enhance ad visibility and provide additional information to users. Quality Score Optimization : Improve the quality score of ads by ensuring keyword relevance, landing page quality, and ad click-through rates (CTR). A higher quality score can lead to lower advertising costs and better ad placements.