Digital marketing executive

We are seeking a versatile Digital Marketing Executive who excels in lead generation strategies, including outbound calling and email marketing. In this role, you will be responsible for developing and implementing digital marketing campaigns to drive leads and conversions through various channels.

What you would be expected to do :

Plan and execute digital marketing campaigns using channels such as social media, email marketing, SEO, SEM, and display advertising.

Optimize campaigns to increase lead generation, conversion rates, and overall ROI. Implement email marketing strategies, including campaign setup, segmentation, A/B testing, and performance analysis.

Conduct outbound calls to prospects, introducing our products/services and qualifying leads based on predefined criteria.

Collaborate closely with the sales team to ensure seamless handover of qualified leads for further nurturing and conversion.

Monitor and analyze campaign performance using digital marketing tools such as Google Analytics, Google Ads, and email marketing platforms.

Stay updated with industry trends and best practices in digital marketing, lead generation, and email marketing.

What we need from you:

Bachelor s degree in Marketing, Communications, or a related field (e.g., Advertising, Media) OR relevant experience in digital marketing (minimum 1-3 years)

Proven experience in digital marketing campaigns (experience with various channels a plus).