SAP Marketing Techno functional

Role & responsibilities

1. Serve as the primary expert in Technical and Functional SAP Marketing / SAP Marketing Cloud.

2. Provide comprehensive support to internal marketing teams, assisting with key tasks.

3. Collaborate closely with cross-functional teams to ensure alignment on campaign goals and strategies.

4. Strong experience in supporting marketing teams with segmentation, target group creation, and content building. Should have experience on the following aspects of SAP Marketing Cloud:

5. Business Roles and Authorizations

6. Data Modeling using Business Application Studio

7. Exposure to Marketing Extensibility, Segmentation Configuration

8. Deep knowledge in Interaction Contacts, Segmentations, Campaigns, Interactions, Products , Offers and other Marketing functionalities

9. Custom Fields and Custom Logic implementation

10. Data import and export

11. Scores, Rule-Based Scores, Extensibility of Rule-Based Scores

12. Content Studio Features

13. Integration capability with SAP and non-SAP third party systems

14. Communication user, Communication system and communication arrangement setup

15 Setting up Email and SMS service provider like Amazon Ses, SAP email server