Product Marketing Specialist (B2B SaaS)

Product Marketing Specialist (B2B SaaS)

Job Details
Job Title: Product Marketing Specialist (B2B SaaS)
Location: Pune, India (Hybrid)
Probation Period: 6 months
Experience Required: Minimum 3 years in product marketing, with at least 1 year in B2B SaaS
Education: MBA in Marketing (preferred) or a relevant degree
Reports to: Director of Marketing/Senior Management/CEO
CRM Tool: Zoho CRM (or equivalent)
Global Exposure: Bonus
Start Date: ASAP

Company Overview
We are a fast-growing B2B SaaS company offering a Learning Management System (LMS) and an AI-powered microlearning platform to over 400 customers globally. We are seeking a talented and driven Product Marketing Specialist to help shape our product positioning, messaging, and go-to-market strategies.

Key Responsibilities
Product Positioning & Messaging

• Develop compelling product messaging that differentiates our solutions in the market.
• Translate technical product features into clear and impactful value propositions.
• Collaborate with product and sales teams to refine messaging based on customer feedback.

Go-To-Market (GTM) Strategy & Execution

• Plan and execute product launches, ensuring alignment across marketing, sales, and customer success teams.
• Create GTM plans that drive awareness, adoption, and engagement.
• Develop sales enablement materials such as product briefs, battle cards, and case studies.

Content Development & Thought Leadership

• Work closely with content and design teams to develop blogs, whitepapers, videos, and product-related marketing collateral.
• Lead the development of customer success stories and testimonials to showcase product value.

Competitive Analysis & Market Research

• Conduct competitive research and analyze industry trends to inform marketing strategies.
• Provide insights on market positioning and emerging customer needs.
• Monitor competitor messaging and identify opportunities for differentiation.

Demand Generation & Campaigns

• Support the execution of integrated marketing campaigns to drive product awareness and lead generation.
• Work with digital marketing teams to develop product-focused content for SEO, SEM, PPC, and email marketing.
• Leverage marketing automation tools to nurture leads and track campaign performance.

Customer Insights & Engagement

• Conduct customer interviews, surveys, and feedback sessions to understand pain points and product usage.
• Use insights to refine messaging and improve customer engagement strategies.

Sales Enablement & Training

• Develop training materials and conduct sessions for sales teams on product features and market positioning.
• Ensure sales teams are equipped with the right content and tools to effectively communicate value propositions.

Requirements
Experience

• Minimum 3 years of experience in product marketing, preferably in a B2B SaaS environment.
• Proven track record in executing GTM strategies and launching new products.
• Experience in global market outreach and competitive positioning is a plus.

Educational Qualifications

• MBA in Marketing (preferred) or a Bachelor's degree in a relevant field.

Technical Skills

• Strong understanding of SaaS product marketing and demand generation.
• Proficiency in Zoho CRM or similar marketing automation and CRM tools.
• Familiarity with digital marketing channels, SEO, SEM, and performance tracking.

Key Competencies

• Excellent communication and storytelling skills.
• Analytical mindset with a data-driven approach to marketing.
• Ability to collaborate cross-functionally with product, sales, and customer success teams.

What We Offer

• Competitive salary and benefits.
• Hybrid work model with flexibility.
• Opportunity to work on innovative SaaS products in a global market.
• Career growth and professional development opportunities.

INVINCE confidential For Naukri only