Ugmoney is looking for Digital Media to join our dynamic team and embark on a rewarding career journey Develop and execute comprehensive digital media strategies aligned with organizational goals and target audiences
Plan and implement campaigns across multiple digital channels, such as social media, websites, email marketing, and online advertising
Content Creation and Management:Create and curate compelling digital content, including text, images, videos, and graphics, to engage and inform the target audience
Manage content calendars, schedules, and publishing across various platforms
Social Media Management:Manage and optimize social media accounts, including content posting, audience engagement, and community management
Monitor social media trends and incorporate them into strategies
Search Engine Optimization (SEO):Implement SEO best practices to improve website rankings and organic traffic
Conduct keyword research, on-page optimization, and link-building activities
Paid Advertising Campaigns:Plan, execute, and optimize digital advertising campaigns on platforms like Google Ads, Facebook Ads, and others
Set campaign budgets, monitor performance metrics, and adjust strategies to maximize ROI
Email Marketing:Create and manage email marketing campaigns, including content development, list segmentation, and performance tracking
Ensure compliance with email marketing regulations (e
g
, CAN-SPAM Act)
Analytics and Reporting:Use web analytics tools (e
g
, Google Analytics) to track and analyze digital media performance
Generate regular reports on key performance indicators (KPIs) and provide insights for continuous improvement
Audience Engagement:Foster active engagement with the digital community, including responding to comments, messages, and inquiries promptly
Develop strategies to build and maintain an online community
Emerging Trends and Technology:Stay updated on digital media trends, technologies, and best practices
Recommend and implement new digital strategies and tools to enhance the organization's online presence