CRM Marketing Manager

About you

You ve got goals, and you re energetic when it comes to working toward them. You want to enter an environment that welcomes diverse experiences and broadens your own. With the right support from your team, you re not afraid to embrace your creativity and take risks that have the potential to move the business forward.

About this role

As CRM Marketing Manager you will be leading the development and execution of our customer relationship management strategies. You will be responsible for designing and implementing data-driven campaigns that enhance customer engagement, drive retention, and maximize lifetime value.

You will oversee the optimisation of CRM tools and platforms, analyse customer insights, and create personalised multi channel experiences. Collaborating closely with cross-functional teams, you will ensure a seamless integration of CRM initiatives with broader marketing and business objectives.

What youll be doing:

• Gather and document requirements, understand campaign flows and logic, apply attributes and events, and define timelines as per SLAs.
• Implement different kinds of marketing programs in a cross-channel campaign (Email, Push Notification, In App Messaging, Webhook, WhatsApp).
• Build dynamic, mobile-responsive emails, modules, and templates using HTML5 and CSS3.
• Implement Liquid/Java Script to create targeted and relevant personalization in emails.
• Monitor email programs to ensure deliverability to a global customer base.
• Contribute to the project management of email campaigns in the PM tool, Asana.
• Contribute to lifecycle, promotions, and trigger-based programs.
• Collaborate to coordinate coverage, allocate work, and manage bandwidth.
• Utilize Validity to proof email campaigns to ensure correct design and device rendering.
• Troubleshoot issues or errors that may arise pre- or post-launch.
• Work with several partner teams, including Brand, Product, Engineering, and Data Science, to assist in improving email marketing sophistication through automation and personalization.
• Monitor trends, analyze data, and optimize marketing campaigns.
• Identify marketing process improvement opportunities..

About your Skills

• Stakeholder management: foster positive engagement and secure stakeholder support to drive successful outcomes. Ensure clear communication, alignment of expectations, and the building of strong, collaborative relationships to achieve mutual goals.
• Data analytics: proficiency in using analytical tools, statistical techniques, and data visualization to transform raw data into actionable strategies. May include data cleaning, analysis, and interpretation to solve problems, optimize processes, and forecast outcomes.
• Project management: plan, execute, and oversee a project to achieve specific goals within defined constraints such as scope, time, budget, and quality. Involves a combination of technical skills, organizational abilities, and interpersonal expertise to lead teams and deliver results effectively.

What you ll have

While this work is based more on the skills a person has than what they have done, we think a typical profile could include the following:

• 5+ years of technical email marketing or technical marketing experience.
• Experience using Braze, Adobe Campaign, Marketo, and Adobe Experience Cloud or any other similar tool.
• Solid experience in HTML and CSS, with the ability to troubleshoot code issues.
• Solid understanding of cross-browser/platform issues, code solutions, and email best practices.
• Familiarity with email marketing concepts, deployment, and implementation.
• A drive to improve processes and increase operational efficiencies.
• Exceptional attention to detail and the ability to work in a fast-paced environment.
• Extensive experience in QA ing content, audience, and automation.
• Ability to monitor post-launch campaign success and work to escalate and resolve any issues.
• Knowledge of email best practices, A/B testing, and CAN-SPAM laws, and the ability to bring new and innovative ideas to the team.
• Experience using email optimization tools to proof email templates for device rendering.
• A passion for learning, developing, and testing innovative email personalization techniques and formats.
• A team-oriented mindset and the ability to work with a wide range of individuals.

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, wed love to hear from you!

Life at Udemy

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

• We re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we re better for it.

• Learning is what we do - inside and out. Our Learning Development team is second to none, helping ensure your journey is one of continuous progression. You ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.

• Our reason to exist is to revolutionize learning - that calls for taking risks and learning from failures. Whether it s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.

• We re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You ve got the skills; why not use them to help others develop theirs

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability.

Our Benefits Start With U

Our benefits package at Udemy starts with U and is grounded in mission-driven benefits that intentionally align with our core values. Here s a sneak peek at just a few highlighted benefits if you re a full-time Udemate based in the India:

• Core Benefits: Comprehensive medical, life and income protection coverage

• Parental Benefits: Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement. 26 weeks paid maternity leave for birthing parents as well as a two-week ease-back program that enables parents to return part-time at full pay

• Whole U: Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, fertility and family building, maternity and newborn care, parenting and pediatrics, menopause care, breastmilk shipping, and caregiving support

• Learning: Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development

• Retirement: 12% of your base salary or INR 1,800 per month

• Holidays: 25 paid holidays throughout the year plus bank holidays

About our APAC region

When you join Udemy in our Asia Pacific (APAC) region, you ll have the chance to help our globally established business grow locally. We have a solid foundation and a great reputation and you can be part of the next stage of our journey.

Our investment in the region is significant, with offices in Australia and India and an expanding presence in Singapore, Indonesia, Japan, and beyond. It comes with countless opportunities to make learning more accessible to millions. You ll work with various cultures with unique needs, affording you the chance to learn and progress in your career. And that progression doesn t come at the cost of work-life balance; people are at the heart of our mission, which is why we re committed to looking after ours.

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