Social Media Content Creator (Technical Writer-B2B)

Job Description :

Company: TriColor Initiatives Pvt Ltd.

Location: Panchkula (Haryana)

Job Type : Full Time ( Work from office-5 Days)

About Us:

TriColor Initiatives Pvt Ltd. is a vibrant at the cutting edge of the IT services industry, with a dedicated focus on providing top-tier MuleSoft and Salesforce solutions. We are champions of digital transformation, empowering businesses with seamless integration and connectivity across diverse platforms. Our mission is to unlock new possibilities for our clients by leveraging the power of MuleSoft to streamline their operations and enhance their digital strategies.

We embrace agility, innovation, and the entrepreneurial spirit, fostering an environment where creativity and strategic thinking thrive. We are on the hunt for a passionate Social Media Content Creator who shares our vision for excellence and innovation. By joining our dynamic team, you will not only contribute to our online presence but also become an integral part of our journey as we grow, innovate, and lead the way in MuleSoft solutions.

Responsibilities:

1. Content Creation:

- Draft, design, and publish engaging content tailored for specific platforms, such as LinkedIn, YouTube, our official website, and more.

- Create insightful blogs and articles centered around MuleSoft technologies, IT integrations, and related topics.

- Develop in-depth case studies showcasing the real-world applications and successes of our MuleSoft solutions.

- Produce short-form content like "shorts" and bite-sized videos for quick consumption.

- Script, film, and edit videos for YouTube, ensuring they are informative and aligned with our branding.

2. B2B Focused Content:

- Understand the specific needs and interests of our B2B audience and tailor content accordingly.

- Craft targeted content that speaks to decision-makers, IT professionals, and other stakeholders in the MuleSoft ecosystem.

3. Search Engine Optimization (SEO):

- Ensure that all content is optimized for search engines, increasing visibility and driving organic traffic.

- Collaborate with the SEO team to align content strategy with keyword research and trending topics.

4. Website Content Management:

- Regularly update the company website with fresh content, ensuring it stays relevant and engaging.

- Work closely to ensure a cohesive user experience.

5. Content Performance Analysis:

- Utilize analytics tools to monitor the performance of content across various platforms.

- Generate reports detailing content engagement, reach, conversion rates, and other relevant metrics.

- Provide insights on content strategies based on performance data, suggesting improvements and new approaches.

6. Stay Updated:

- Keep familiar with the latest trends in content creation, MuleSoft technologies, and the IT industry at large.

- Attend webinars, workshops, and conferences to stay informed and bring fresh perspectives to the team.

Requirements:

- Proven experience in content creation, with a portfolio showcasing diverse projects in IT services.

- Familiarity with MuleSoft services and the IT industry.

- Proficient in using content management systems, video editing software, and other relevant tools.

- Strong analytical skills, with experience in tools like Google Analytics, YouTube Analytics, LinkedIn Insights, etc.

- Excellent written and verbal communication skills.

- Ability to work independently and as part of a team.

- Detail-oriented, with a passion for producing high-quality content.

Website :https://itservices.tricolorinitiatives.com/

LinkedIn: https://www.linkedin.com/company/80065002/admin/page-posts/published/