Titan - Regional Business Manager - Zoya (8-12 yrs)

Key Objectives

1. Brand Establishment & Positioning

- Strategically seed KRAS as a premium choice in jewelry.

- Create strong recall for KRAS as a luxury brand.

2. Customer Engagement & CRM

- Drive new customer walk-ins through relevant alliances and localized touchpoints.

- Enhance CRM data to better understand customer profiles and behavior.

- Activate programs for dormant customers to encourage repeat purchases.

3. Market Intelligence & Trend Analysis

- Monitor luxury buyer behaviors, media consumption, and competitor activities.

- Provide insights to the brand team to fine-tune media strategies and product offerings.

4. Operational Excellence

- Ensure seamless boutique operations adhering to brand values.

- Recruit and manage retail staff with clear KRA definitions and mentoring.

- Plan and execute trunk shows in key feeder markets.

5. Marketing & Campaign Effectiveness

- Plan BTL activities like alliances and customer engagement initiatives.

- Evaluate ATL and BTL campaigns to optimize future efforts.

- Execute in-store and external events tailored to the luxury segment.

Key Deliverables

1. Ownership of retail business performance in the region.

2. Introduction of innovative communication mediums targeting the target group (TG).

3. Detailed CRM data collection and utilization.

4. Strategic alliances with complementary luxury brands.

5. Consistently high team morale and motivation to deliver exceptional customer experiences.

Ideal Candidate Profile

Education & Experience

- Postgraduate in Retail Marketing/Operations with 6-8 years of experience.

- Prior exposure to luxury segments (apparel, hospitality, automobiles, consumer durables).

Skills & Personality Traits

- Presentable and comfortable in luxury environments.

- Exceptional articulation and communication skills.

- Strong networking, social, and analytical skills.

- Proficiency in Excel and PowerPoint.

- Innovative thinker for targeted and effective media strategies.

Strategic Recommendations

1. Communication Channels

- Leverage regional luxury-specific media and platforms.

- Integrate digital marketing with traditional localized efforts for greater reach.

2. BTL Activities

- Host exclusive events like trunk shows and collaborative showcases with other luxury brands.

- Develop pop-ups or private viewing experiences for high-end clientele.

3. CRM Enrichment

- Use detailed customer insights for tailored loyalty and engagement programs.

- Develop predictive models to identify and reactivate dormant customers.

4. Team Development

- Create training programs focused on luxury customer service.

- Regularly recognize and reward high performers to maintain motivation.

5. Market Monitoring

- Conduct periodic competitor analysis and shopper behavior studies.

- Stay informed about emerging luxury retail trends and integrate them.

6. Event Planning

- Organize high-profile, invitation-only events to position KRAS as a premier luxury brand.