Times Mobile is the cloud communications platform and performance marketing service provider of The Times Group India s largest media and entertainment house. Times Mobile provides cPaaS solutions in SMS, RCS, WABA packaged with a comprehensive generative AI chatbot and voice to enterprises. Handling sensitive client data as per strict data safety standards such as SOC2 and highly customized service support are the reasons for customers to choose us over other similar providers..
Work Responsibilities:
Drive user traffic to deliver quality leads/installs/sales customer acquisition for established clients on CPI/CPR/CPL/CPA/ CPC pricing models. This will be for performance clients of Times Internet.
Engage with direct publishers network partners to ensure effective campaign delivery.
Negotiate pricing, establish commercial agreements with affiliates partners to maximize business objectives.
Monitor analyze performance campaigns, generate daily reports lead periodic discussion with clients on the campaign objectives.
Create individual funnels for performance marketing mandates through strong market intelligence networking.
Skills, Experience Expertise:
In-depth understanding of campaign setup and optimisation on mobile attribution platforms (MMPs) like Appsflyer, Singular, Branch, Adjust etc
Should have hands on experience on various ad tech tools platforms such as offer18, trackier, taboola, outbrain, mfilterit, P360 etc
Should have a deep understanding of industry challenges such as fraud clicks, post attribution, bots etc and should be able to identify ways to eliminate these challenges.
Should have a strong network of direct partners networks to create a healthy supply of user traffic.
Good communication interpersonal skills. high level of integrity strong work ethics
Eligibility:
Min 2 years of experience managing mobile desktop performance campaign delivery on a large scale across industries in India and International markets.