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Digital Marketing
The Rise of Digital
posted 4mon ago
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Job Description
- Engaging with marketing teams on a regular basis to brainstorm ideas for new and innovative ideas to promote Digital Skills
- Assist the team in preparing the digital marketing plan
- Research on various Digital Marketing Channels and present it to the team
- Assist with gathering data for marketing reports and supporting a variety of marketing and advertising programs.
- General responsibilities include, but are not limited to:
- Researching industry-specific sites (blogs, forums, etc) for product reviews, customer comments, and other relevant marketing information.
- Monitoring social media web analytics on a weekly basis (e.g. page views, twitter followers), and provide reports of growth and other activity.
- Campaign Management: Media planning, executing campaign strategy, optimizations, monitoring, reporting, and analysis on digital platforms including but not limited to Google Ads, Facebook & Instagram ads, Programmatic Ads, etc
- Collaborate with internal teams for creatives, data inputs, etc. to optimize the campaigns
- Collaborate with agencies and other 3rd party vendors/partners
- Identifying potential marketing Partners Agency/Vendor Management, Evaluation, on-boarding, managing legal, finance, and accounts processes.
- Maintain on-going knowledge of media buying platforms updates and stay up to date on all industry trends and new technology.
- Experience with SEO and SEM Strong written, verbal and collaboration skills.
- Strong analytical skills and data-driven thinking and well versed with data tracking tools such as Apps-flyer, Google Analytics, etc, and office tools like Excel and Powerpoint.
- Knowledge and experience with social media platforms and SEO tools
- Strong attention to detail and organizational skills.
- Up to date with the latest trends and best practices in online marketing and measurement
- Experience working directly with digital marketing agencies, creative agencies, vendors is a plus.
Employment Type: Full Time, Permanent
Functional Areas: Other
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