3 The People Order Jobs

Product Lead

As a manager leading this pioneering product and its growth, you will:

- Understand IDR's user base-their knowledge-seeking behaviour, patterns, and thematic preferences-and translate these insights into sustained value creation for them.

- Craft and execute compelling marketing strategies that drive and accelerate acquisition, activation, and virality.

- Design and implement customer retention strategies to ensure high user satisfaction and loyalty.

- Define and refine IDR Answers' brand positioning and messaging to resonate with our target audience.

- Be accountable for targets around user growth and engagement.

- Analyse and report on marketing performance using data analytics tools to optimise marketing strategies.

- Help create a network-effect platform that builds community and peer learning.