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Advertising Specialist
The BIG Advantage
posted 2d ago
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Job Description
As an Advertising and Branding Specialist, you will be responsible for developing and executing effective advertising strategies and building a strong brand presence. Your role will involve collaborating with various teams to create and manage campaigns that align with our companys goals and resonate with our target audience.
Key Responsibilities:
- Brand Strategy Development: Develop and implement brand strategies that align with the companys vision and objectives. Ensure consistent brand messaging across all channels.
- Advertising Campaigns: Create and manage advertising campaigns across various platforms (e.g., digital, print, social media). Analyze campaign performance and optimize for better results.
- Market Research: Conduct market research to understand consumer behavior, market trends, and competitive landscape. Use insights to inform advertising and branding strategies.
- Creative Direction: Collaborate with designers, copywriters, and other creative professionals to produce high-quality advertising materials and brand assets.
- Budget Management: Manage advertising budgets and ensure cost-effective allocation of resources. Track expenses and provide regular reports on campaign performance.
- Brand Guidelines: Develop and maintain brand guidelines to ensure consistency in visual and verbal communication. Monitor adherence to brand standards across all marketing materials.
- Performance Analysis: Track and analyze key performance indicators (KPIs) to measure the effectiveness of advertising and branding efforts. Prepare and present reports to stakeholders.
- Stakeholder Collaboration: Work closely with internal teams (e.g., sales, product development) and external partners (e.g., agencies, media outlets) to coordinate and execute marketing initiatives.
Qualifications:
- Bachelor s degree in Marketing, Advertising, Communications, or a related field. A Master s degree is a plus.
- Proven experience (typically 3-5 years) in advertising, branding, or a related role.
- Strong understanding of advertising platforms, digital marketing, and branding principles.
- Excellent creative, analytical, and project management skills.
- Proficiency in advertising and design software (e.g., Adobe Creative Suite, Google Ads, social media management tools).
- Strong communication and interpersonal skills with the ability to work collaboratively in a team environment.
- Ability to thrive in a fast-paced and dynamic work environment.
Employment Type: Full Time, Permanent
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