Social Media Coordinator

Company Introduction: -

Gateway Platforms Pvt Ltd:
Gateway Platforms is the parent company. We are a platform that brings people, ideas, and resources together to create and move mountains in the world, making it a better place.The two initiatives you will be working on primarily under GPPL are:

TEDxGateway
As Asias largest TEDx program, TEDxGateway sparks global conversations by uniting top minds to share their ideas and innovations. We provide a stage for groundbreaking ideas, inspiring thousands and catalyzing change across various sectors.

EDGE Community
EDGE Community is our digital private members community for thought leaders and change-makers, offering exclusive events, masterclasses, and networking opportunities to foster personal and professional growth among future leaders.

What Youll Do:

Strategize and Plan Content: Develop and execute innovative social media strategies that align with our business goals, ensuring every post and campaign contributes to our brand s success.

Create Engaging Content: Design compelling, on-brand content tailored to our target audiences, fostering brand awareness and loyalty through captivating visuals and messaging.

Analyze Performance Metrics: Utilize cutting-edge analytical tools to track and evaluate social media performance, refining strategies based on data-driven insights.

Engage with the Audience: Actively interact with followers and customers across various platforms, building a vibrant and supportive online community.

Leverage Trends: Stay ahead of the curve by embracing the latest social media trends and technologies, keeping our brand s presence fresh and relevant.

Coordinate with Other Departments: Collaborate with marketing, sales, and customer service teams to ensure a unified brand message and enhance customer engagement.

Monitor Brand Reputation: Track and manage our brand s online reputation, addressing both positive and negative feedback with professionalism.

Manage Social Media Advertising: Oversee and optimize paid social media campaigns to maximize reach and effectiveness, ensuring a solid return on investment.

Report on Campaign Results: Prepare and present detailed reports on social media campaign performance to leadership and stakeholders, showcasing results and insights.

Implement Crisis Management Plans: Proactively manage potential PR crises on social media platforms to safeguard the brand s reputation.

Monitor SEO: Optimize social media content for search engines, aligning with SEO strategies to boost organic visibility.

What We Seek:

1 year of experience managing social media platforms for brands or organizations.

Expertise in content creation with a knack for crafting visually appealing and engaging posts that resonate with target audiences.

Analytical mindset with experience using social media analytics tools like Google Analytics, Hootsuite, or Sprout Social to track performance, draw insights, and make data-driven decisions.

Strong communication skills for engaging with followers, responding to queries, and fostering a sense of community across platforms.

Up-to-date knowledge of current social media trends, algorithms, and technologies to keep the brand relevant and innovative.

Experience collaborating with cross-functional teams (marketing, sales, customer service) to ensure cohesive messaging and strategies.

Proficiency in social media management tools (Hootsuite, Buffer).

Understanding of SEO and social media optimization, with the ability to create content that enhances visibility and drives organic traffic.

Ability to manage social media advertising, including creating and optimizing paid campaigns to maximize reach and impact.

Creative problem-solving skills, with the ability to think on your feet and handle social media crises effectively.