Add office photos
All Filters
6 Techadlien Jobs
PPC Analyst
Techadlien
posted 6d ago
Job Role Insights
Key skills for the job
Job Description
- PPC Campaign Management: Plan, set up, and execute PPC campaigns across various platforms, such as Google Ads, Bing Ads, and social media platforms, while ensuring they align with clients goals and budgets.
- Keyword Research: Conduct thorough keyword research to identify relevant and high-converting keywords, continuously refining targeting strategies.
- Ad Copy & Creative Development: Craft compelling ad copy and creative assets that drive engagement and conversion, adhering to best practices and brand guidelines.
- Bid Management: Monitor and optimize bids to achieve the best possible return on investment (ROI) and cost-per-acquisition (CPA) for clients.
- Performance Analysis: Analyze campaign performance data using various analytics tools, identifying trends, insights, and areas for improvement.
- A/B Testing: Implement and analyze A/B tests for ad variations, landing pages, and other elements to optimize campaign performance.
- Conversion Tracking: Set up and manage conversion tracking, ensuring accurate attribution and measurement of campaign success.
- Client Reporting: Prepare and present regular performance reports to clients, providing clear insights and actionable recommendations.
- Stay Updated: Stay current with industry trends, digital marketing strategies, and platform updates to optimize campaign effectiveness.
Job Responsibilities
- Experience: Proven experience as a PPC Analyst or in a similar digital advertising role, managing and optimizing PPC campaigns.
- Digital Advertising Platforms: In-depth knowledge of Google Ads, Bing Ads, Facebook Ads, and other PPC platforms.
- Analytical Skills: Strong analytical skills with the ability to interpret data, draw conclusions, and make data-driven decisions.
- Keyword & Market Research: Proficiency in keyword research tools and market analysis for effective campaign planning.
- Ad Copywriting: Excellent copywriting skills with the ability to create engaging and persuasive ad copy.
- Conversion Tracking & Analytics: Experience with conversion tracking setup and analysis using platforms like Google Analytics.
- Budget Management: Demonstrated ability to manage advertising budgets effectively to achieve campaign objectives.
- Communication Skills: Clear communication and reporting skills to present campaign results to clients.
- Team Player: A collaborative mindset, working closely with other marketing team members and stakeholders.
Bonus Skills
- Experience with display advertising and programmatic campaigns.
- Familiarity with PPC automation tools and bid management platforms.
- Knowledge of landing page optimization techniques.
- Understanding of SEO and its relationship with PPC.
Employment Type: Full Time, Permanent
Read full job descriptionCompare Techadlien with
TCS
Compare
Accenture
Compare
Wipro
Compare
Cognizant
Compare
Capgemini
Compare
HDFC Bank
Compare
ICICI Bank
Compare
Infosys
Compare
HCLTech
Compare
Tech Mahindra
Compare
Genpact
Compare
Teleperformance
Compare
Concentrix Corporation
Compare
Axis Bank
Compare
Amazon
Compare
Jio
Compare
Reliance Retail
Compare
IBM
Compare
iEnergizer
Compare
LTIMindtree
Compare
Similar Jobs for you
Share an Interview