Tata Steel - Area Manager - Digital Marketing & Brand Building (7-12 yrs)

- Overall Digital Marketing including performance marketing and social media strategy for managing the marketing funnel.

- Achieving the Digital marketing KPIs and direct contribution to GMV growth through performance marketing.

- Drive consumer engagement and consumer advocacy with targets for revenue retention and new customer acquisition.

- Develop the brand strategy and branding playbook for Aashiyana.

- Develop sub-brands for Aashiyana in-line with its growth plans and overall strategy.

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