Tangence - Growth Marketing Manager (4-7 yrs)

Company Description:

- Tangence India is a full stack digital marketing agency and a subsidiary of Tangence Inc.

- We specialize in SEO, Social Media, Performance Marketing, and Website Design and Development.

- With 20+ years of experience, we are a team of intelligent, diligent, and creative individuals who believe in delivering work that speaks for itself.

Role Description:

- This is a full-time remote role for a Growth Marketing Manager at Tangence India.

- The Growth Marketing Manager will be responsible for overseeing marketing campaigns, analyzing marketing data, managing projects, utilizing web analytics, and implementing marketing automation strategies.

Exp: 4 to 7 Years

Role and Responsibilities:

- Objective: Generate high-quality leads from big companies in India through various digital marketing channels.

Responsibilities:

Strategy Development:

- Develop and implement comprehensive digital marketing strategies to drive lead generation and brand awareness.

- Identify and evaluate new digital marketing opportunities and channels for Tangence India.

Campaign Management:

- Plan and execute digital marketing campaigns across multiple channels, including SEO, Social Media, Performance Marketing, and Email Marketing.

- Oversee the creation of marketing content, ensuring it aligns with Tangence India's brand and messaging.

- Monitor and optimize campaign performance to maximize ROI.

Social Media:

- Manage social media accounts and create engaging content tailored to each platform.

- Develop social media strategies to increase engagement and followers from target big companies.

Performance Marketing:

- Plan and execute performance marketing campaigns, including PPC, display advertising, and retargeting.

- Track and analyze campaign performance metrics, adjusting strategies as needed.

Website Management:

- Oversee website design and development projects to ensure optimal user experience and lead generation.

- Conduct regular website audits and implement necessary improvements.

Analytics and Reporting:

- Use analytics tools to track and report on key performance indicators (KPIs) for all digital marketing activities.

- Provide regular performance reports to senior management, including insights and recommendations.

Collaboration:

- Work closely with sales, design, and content teams to align marketing efforts with business objectives.

- Collaborate with external vendors and agencies as needed.

Qualifications:

- Bachelor's/Master's degree in Marketing, Business, or a related field.

- Proven experience in digital marketing, with a focus on lead generation for B2B services.

- Strong knowledge of SEO, social media, performance marketing, and website design and development.

- Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, SEMrush, HubSpot).

- Excellent analytical, organizational, and project management skills.

- Ability to work independently and as part of a team.

- Strong communication and interpersonal skills.

- Experience targeting big companies in the Indian market is a plus