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208 Swiggy Jobs
Assistant Manager - Digital Marketing
Swiggy
posted 4hr ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
This position will be a part of the Growth Marketing vertical at Swiggy. The Growth team at Swiggy is a horizontal team that cuts across all existing and upcoming Swiggy verticals (Food, Instamart, Dineout & etc.) and is primarily responsible for traffic, acquisition, and reactivation of users to the platform.
What you would do :
- Strategizing, planning, and executing Digital Marketing/Performance Marketing activities across business verticals.
- Taking insight-driven approaches toward media strategy and planning. Identify trends & insights through AppsFlyer and other tools to optimize media budgets and deliver media efficiency.
- Maintain up-to-date knowledge of Google Ads algorithms, Meta Ads Platform, feature releases, and industry best practices.
- Identify and capitalize on emerging opportunities and deploy advanced techniques to enhance Quality Scores through improving ad relevance, landing page quality, and other optimization strategies.
- Setting measurable KPIs of Customer Acquisition Cost, Conversion Rates, CTR etc
- Optimizing creatives and ad sets across platforms to drive high efficiency.
- Reporting campaign results along with funnel trends and projections.
Desired Experience :
- Self-driven and a strong bias for action, fitment in startup culture
- Excellent analytical, communication, collaboration, and stakeholder management skills
- In-depth knowledge of the Paid Marketing ecosystem (especially Google & Meta), attribution models, and segmentation/personalization on external communication channels.
- Expertise in Google, Meta, Programmatic, etc. marketing channels.
- Develop and execute comprehensive Google Ads strategies that align with our business objectives and target audience profiles.
- Perform detailed keyword research, competitor analysis, and market research to inform data-driven campaign strategies.
- Configure various campaign types, including Search, Display, Video, Shopping, and Remarketing, with a focus on advanced settings and segmentation.
- Experience with a B2C consumer tech/e-commerce platform, preferably in a growth or digital marketing role
Employment Type: Full Time, Permanent
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based on 4k employees
Flexible timing
Monday to Friday
Within city
Day Shift
Swiggy Benefits
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Swiggy Bangalore / Bengaluru Office Location
Bengaluru Office
Headquarter
Swiggy, 4th floor,Survey no:17/9B,Maruthi chambers, Annex building,, Rupena Agrahara,Hosur Road
Bengaluru
Karnataka 560068
Karnataka 560068
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