1 Swah Life Job

• Develop and manage a content calendar thataligns with the marketing strategies and brand goals of both SWAH and Tithly.
  
• Write, edit, and produce expert-level contentacross various formats, including website copy, blogs, articles, and socialmedia posts, tailored to the unique worlds of specialty rice and non-alcoholicRTD beverages.
  
• Create compelling narratives and cohesivestories for our digital platforms that reflect the ethos and product offeringsof both brands.
  
• Craft engaging newsletters and press releasesthat effectively communicate our commitment to innovation, tradition, andsustainability.
  
• Maintain the highest standards of accuracy andquality in all content from concept to publication, ensuring brand voiceconsistency across all platforms.
  
• Lead content marketing efforts with innovativestrategies to maximize the reach and impact of both brands.
  
• Conduct thorough research to ensure theauthenticity and authority of the content, staying current with industry trendsand consumer insights in both the food and beverage sectors.
  
• Collaborate closely with the marketing teams tosupport campaigns and initiatives through targeted content creation.
  
• Monitor and analyse content performance metrics,utilising insights to refine strategies and enhance online visibility andengagement.

Requirements

Skills andQualifications:

• Exceptional written and verbal English skills
  
• Multilingual abilities are welcomed, to resonatewith a diverse customer base.
  
• Strong knowledge and experience of SEO practicesin creating content that ranks well on search engines and with a track recordof increasing web visibility.
  
• Ability to research and verify information toensure content authenticity and reliability.
  
• Creative mindset with the ability togenerate innovative ideas that appeal to our target audience.
  
• Proficiency in leveraging new technology and AItools for content creation, optimization, and data analysis.
  
• Proficiency in leveraging new technology and AItools for content creation, optimization, and data analysis.
  
• Willingness to learn and grow professionally,with an openness to adopting new technologies and methodologies in contentdevelopment.

Preferred Experience:

• Background in writing for FMCG sectors,particularly focusing on beverages (alcoholic/non-alcoholic) or specialty foodssuch as rice.
  
• Familiarity with content management systems anddigital content creation tools.
  
• Previous exposure to leveraging AI tools and newtechnologies for content creation and optimization
  
• Understanding of industry trends and consumerpreferences in the agri-food sector.
  
• Proven track record of crafting engaging contentthat drives audience engagement and brand visibility.