Digital Marketing Expert

We are looking for a talented and experienced Digital Marketing Expert to join our team. As a Digital Marketing Expert, you will be responsible for developing and executing digital marketing strategies to drive brand awareness, increase online visibility, and generate leads. You will work closely with the marketing team to plan and implement effective digital campaigns across various channels.Responsibilities : Develop and implement digital marketing strategies that align with the overall marketing goals and objectives of the company.Conduct market research to identify target audiences, industry trends, and competitive landscape to optimize digital marketing efforts.Manage and optimize digital advertising campaigns, including pay-per-click (PPC), display ads, social media ads, and other online advertising platforms.Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns and make data-driven recommendations for improvement.Conduct keyword research and optimize website content for search engine optimization (SEO) to improve organic search rankings and increase website traffic.Create and curate engaging and high-quality content for digital channels, including websites, blogs, social media platforms, email marketing, and other digital platforms.Manage and grow social media presence across relevant platforms, including content creation, community engagement, and performance tracking.Utilize marketing automation tools and customer relationship management (CRM) systems to nurture leads, automate campaigns, and track customer interactions.Collaborate with cross-functional teams, including designers, developers, and copywriters, to ensure the alignment and consistency of digital marketing campaigns.Stay up-to-date with the latest digital marketing trends, technologies, and best practices, and provide recommendations for innovation and improvement.