Senate Marketing - Digital Marketing Strategist (2-5 yrs)

Profile Overview:

We are seeking a versatile Digital Marketing Strategist who brings a strong foundation across all key digital marketing services. This role demands a well-rounded skill set in SEO, social media, paid marketing, creative ideation, and content creation, alongside direct client interactions. The ideal candidate will be comfortable discussing digital solutions with potential clients, presenting strategic insights, and recommending services that align with client goals.

Key Responsibilities:

- Develop and execute comprehensive digital marketing strategies, spanning SEO, social media, PPC, content marketing, email marketing, and more.

- Plan, create, and optimize engaging content across various platforms to strengthen client brand presence and resonate with target audiences.

- Optimize website content and structure to improve organic search rankings and ensure on-page and technical SEO best practices.

- Create and manage social media content calendars, driving engagement across platforms such as Facebook, Instagram, LinkedIn, and X.

- Plan, execute, and monitor paid marketing campaigns on Google Ads, Facebook Ads, and other advertising platforms, focusing on maximizing ROI.

- Stay updated on industry trends, emerging platforms, and best practices to ensure that client campaigns remain competitive.

- Prepare client presentations and proposals, discussing various digital marketing services and strategies to align with client objectives.

- Participate in client meetings, effectively communicating the value of our digital marketing services and identifying potential areas for growth.

The ideal person:

- Bachelor's degree in Marketing, Communications, or related field, or equivalent practical experience.

- 3+ years of experience in a digital marketing agency, with expertise in SEO, social media, paid ads, creative ideation, and content creation.

- Strong understanding of digital marketing metrics and analytics tools such as Google Analytics, Google Ads, and social media insights.

- Proficiency with SEO tools (e.g., SEMrush, Ahrefs) and social media management platforms (e.g., Hootsuite, Buffer).

- Excellent written and verbal communication skills, with the ability to explain complex digital concepts in simple terms to clients.

- Creative thinker with a results-driven approach and strong problem-solving abilities.

- Self-starter with the ability to manage multiple projects simultaneously and meet tight deadlines.