Sunstone Eduversity - Lead - Brand & Marketing - IIM/ISB/MDI/FMS (3-9 yrs)

About:

- As the Brand Manager, you will play a pivotal role in crafting and executing brand strategies for premium higher education programs.

- You will shape the identity of our brand, strategically position it within the Indian Higher Education market, and ensure a cohesive and consistent narrative across all communication channels.

- Your work will involve close collaboration with cross-functional teams, spearheading campaigns, and driving the brand's growth trajectory.

Few key areas of responsibility will include:

- Build the brand from 0 to 1

- Manage a small team of designer and content marketing to build all customer facing creatives and narratives

- Conduct in-depth market research to gain insights into consumer behavior, the competitive landscape, and emerging industry trends

- Define the brand's core value proposition, market positioning, and tone of voice, ensuring alignment with strategic goals

- Lead the development and execution of impactful brand campaigns, working closely with the creative team to deliver high-quality, engaging content

- Develop GTM for driving digital first organic pull campaigns and execute them across channels for driving business growth

An ideal candidate should have following profile:

- MBA/PGDM from a Tier 1 institution (MICA, FMS, MDI, IMT, etc.).

- 3+ years of experience in brand management, ideally in the education sector. Agency experience, or direct-to-consumer (D2C) brand building experience will be preferred.

- Strong grasp of branding principles and marketing strategies, with a proven track record of successful brand campaigns.

- Excellent communication, presentation, and interpersonal skills, with the ability to engage diverse stakeholders.

- Creative and strategic thinker with experience managing multiple, cross-functional projects.

- Proficient in digital marketing and adept at working collaboratively with various teams.