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Sulphur Mills

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21 Sulphur Mills Jobs

Brand Manager, Crop Nutrition & Biologicals (SUMIL)

7-12 years

Mumbai

1 vacancy

Brand Manager, Crop Nutrition & Biologicals (SUMIL)

Sulphur Mills

posted 29d ago

Job Role Insights

Fixed timing

Job Description

Role & responsibilities :

Major Role

  • Designing a Marketing Plan & Long term Strategy for the CN & BS Portfolio
  • Identifying, Planning and Executing CN & BS Portfolio establishment.
  • Developing communication Strategy & Brand USPs
  • Coordination with Sales & Marketing Team for commercials
  • New product pipeline Project management Lifecycle definition
  • Post Launch Audit and effectiveness benchmarking
  • Provide business cases for new products introduction/ in-house portfolio.
  • Customer Value propositions and defining Value
  • Training and Development activities.
  • Drive Farmer Engagement; Increase activities to demonstrate product effectiveness & build brand value.
  • Identifying new opportunities(markets) for Products launched
  • Work on Pricing strategy at various PLC stage products.

Market Intelligence:

  • Analysing market trends and Customer segments
  • Competing brands- market share, pricing, schemes
  • Customer profile/ value analysis/brand switching behaviour
  • Channel and Customer feedback monitoring

Communication mix:

  • Deciding advertisement objectives/channel promo objectives/customer promo objectives
  • Product promotion Inputs
  • Select the communication media
  • Design communication campaigns
  • Product communication evaluation

Preferred candidate profile :

  • B.Sc. /M.Sc. (Agri.) and MBA in agribusiness from Premier institute with significant experience in agrochemical marketing or Product management.
  • Prior extensive experience in agrochemical sector and have proven product management/marketing skills.

  • The incumbent should have more than 7 years of strong marketing and sales experience, preferably from Agrochemical industry.
  • Good analytical / conceptual / logical skills / Brand Management Exposure.
  • Good Market Connect / Ability to draw customer engagement plans
  • Good Emotional Quotient/ Man Management experience
  • Technically sound and strong in marketing
  • Must have proficient computer skills including Microsoft Office / SAP preferred
  • Fluent in English and local languages.
  • Must have a positive attitude and strong interpersonal skills
  • Strong desire for continued growth and learning

Share CV on careers@sml-ltd.com



Employment Type: Full Time, Permanent

Read full job description

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What people at Sulphur Mills are saying

What Sulphur Mills employees are saying about work life

based on 149 employees
58%
56%
41%
100%
Strict timing
Monday to Saturday
No travel
Day Shift
View more insights

Sulphur Mills Benefits

Health Insurance
Job Training
Free Transport
Soft Skill Training
Team Outings
Child care +6 more
View more benefits

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Sulphur Mills Mumbai Office Location

View all
Mumbai, Maharashtra Office
Headquarter
Andheri (east), Western Express Highway, 349, Mumbai, Maharashtra 400069, IN Mumbai, Maharashtra
400069

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