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2 StudyReach Jobs
Content Lead
StudyReach
posted 9hr ago
Job Role Insights
Key skills for the job
Job Description
About the Company - We re on the hunt for a visionary Content Lead to spearhead our global content strategy and craft exceptional, SEO-driven narratives for our study abroad agency spanning 12 countries . In this pivotal role, you ll lead a dynamic team of in-house writers, external agencies, and freelancers, collaborating with industry experts to deliver content that s not just helpful and trustworthy but also outshines competitors, boosts traffic, and dominates search engine rankings.
About the Role - Content Lead
Key Contribution of the role:
- Develop and execute a strategy aligned with business goals.
- Use the Jobs-to-Be-Done (JTBD) framework to shape user-focused content.
- Conduct competitor analysis to identify gaps and opportunities.
- Plan content for all customer journey stages.
- Stay updated on SEO trends and algorithms.
- Align content with user intent and optimize for ranking opportunities like AI overviews and snippets.
- Audit and refine content for relevance and performance.
- Ensure engaging, audience-tailored content with a consistent tone and credible sources.
- Leverage storytelling and collaborate with UX and product teams for effective delivery.
- Provide editorial oversight and guide internal and external contributors.
- Structure content for seamless addition of infographics and videos.
- Collaborate with design teams to enhance visual elements.
- Conduct primary and secondary research for unique insights.
- Optimize metadata and headers for improved rankings and accessibility.
- Track and report performance metrics using analytics tools.
- Coordinate with SEO, marketing, UX, product, and sales teams.
- Maintain workflows, calendars, and brand guidelines for timely and consistent delivery.
Qualifications Required:
We re seeking candidates with academic roots in:
- Mass Communication or Journalism - masters of storytelling and media.
- English Literature or Language Studies - wordsmiths with a flair for expression.
- Marketing or Communications - strategists who connect brands and audiences.
- Business Administration (specialized in Marketing or Digital Marketing) - leaders with a marketing edge.
- Media Studies - experts in the evolving dynamics of content and media.
- Education or EdTech - innovators in learning and technology.
- Creative Writing or Liberal Arts - imaginative thinkers with a creative spark.
Required Skills -
- User Empathy & JTBD
- Collaboration with UX & Product
- Research Proficiency
- SEO Expertise
- Content Writing & Editing
- Editorial Standards
- Project Management
- Visual Content Awareness
Behavioural Skills required -
- Proven track record of creating content that performs well in search engines and engages well with users.
- Experience in managing large-scale content teams.
- Familiarity with global education, study abroad programs, and related topics.
- Knowledge of content accessibility standards.
- Background in News or Media Companies: Experience in creating compelling content while maintaining editorial values and guidelines.
Employment Type: Full Time, Permanent
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