State Head - Sanitaryware & C.P Fittings - WB & North East

Role & responsibilities:

Brand Loyalty and Market Penetration: Establish and maintain brand loyalty through strategic initiatives that strengthen the sub-dealer network and enhance product availability in key markets.

Product Launch and Management: Lead the launch, establishment, and nurturing of new products, ensuring their successful integration into the market.

Market Expansion and Business Development: Identify and explore new markets, tapping into profitable business opportunities. Map and analyze business potential to identify new profitable products and product lines.

Dealer Network Expansion: Oversee the dealer and sub-dealer network by expanding the current network, managing relationships with dealers, and ensuring timely product supply.

Secondary Sales Generation: Drive secondary sales by engaging with retailers and sub dealers

Product Presentation and Exhibitions: Present products to channel partners. Organize and participate in building industry exhibitions to enhance brand visibility.

Sales and Marketing Strategy Development: Design and implement marketing and sales strategies that consistently exceed targets. Identify high-potential areas and create tactical plans to secure large contracts.

Promotional Activities: Execute innovative and creative market development programs to build the brand image, implement promotional activities, and formulate and execute product promotional strategies based on market intelligence and competition analysis.

Customer Relations Management: Handle dealer claims, effectively manage complaints, and address any issues or concerns related to products or services.

Team Leadership and Training: Motivate and lead the sales team, monitor performance through tools like the Trinetra App system, and provide ongoing training for both new and existing sales personnel. Train Dealer Sales Officers and conduct field training for new hires.

Revenue and Reporting: Ensure revenue collection aligns with targets and prepare management information system (MIS) reports to track performance.

Preferred candidate profile :

• Possess a minimum of 10 to 15 years of experience in Channel Sales within the Building Materials sector. ( expertise in Sanitary products will be an added advantage).
• Demonstrate a proven track record in brand management, market development, and the expansion of business operations.
• Exhibit strong geographical experience in managing activities across the region (Kerala or Karnataka) for a minimum duration of two years.
• Hold significant experience in overseeing dealer networks and fostering customer relations.
• Display exceptional leadership abilities, along with training and team management skills.
• Showcase the capacity to analyze market trends, identify potential opportunities, and develop strategic marketing plans.
• Possess strong communication and presentation skills.