TikTok Ad Specialist

Squalas is looking for TikTok Ad Specialist to join our dynamic team and embark on a rewarding career journey

• We are seeking a highly skilled and creative TikTok Ad Specialist to join our dynamic marketing team
• As a TikTok Ad Specialist, you will be responsible for planning, executing, and optimizing advertising campaigns on the TikTok platform to achieve our marketing objectives
• The ideal candidate will have a deep understanding of TikTok's advertising ecosystem, trends, and audience behavior

Key Responsibilities:

• Campaign Strategy and Planning:Develop and execute effective advertising strategies on TikTok to meet specific campaign goals and objectives
• Conduct thorough research on the TikTok platform, audience demographics, and industry trends to inform campaign planning
• Ad Creative Development:Collaborate with the creative team to conceptualize and create engaging and shareable ad content tailored to TikTok's format and audience preferences
• Ensure that ad creatives align with brand guidelines and resonate with the target audience
• Campaign Execution and Management:Set up and launch TikTok ad campaigns using the platform's advertising tools
• Monitor campaign performance in real-time and make data-driven adjustments to optimize for key performance indicators (KPIs)
• Manage budgets effectively, allocate resources efficiently, and ensure campaigns stay within set financial parameters
• Audience Targeting:Utilize TikTok's targeting options to reach specific demographics, interests, and behaviors
• Continuously refine targeting strategies based on performance insights and audience feedback
• Analytics and Reporting:Generate regular reports on campaign performance, highlighting key metrics and providing insights
• Analyze data to identify trends, areas for improvement, and opportunities for optimization
• Collaboration:Work closely with cross-functional teams, including marketing, creative, and analytics teams, to ensure cohesive and integrated campaigns
• Stay updated on TikTok platform updates and industry trends, sharing insights with the broader team