SpeEdLabs - Manager - Marketing (3-5 yrs)

Job Overview:

The Marketing Manager will lead strategic planning, execution, and oversight of marketing initiatives to drive brand awareness, customer engagement, and business growth. This role involves managing both digital and traditional marketing channels, developing creative campaigns, and collaborating with cross-functional teams to ensure cohesive and impactful messaging. The ideal candidate should have a strong marketing background, excellent communication skills, and the ability to translate analytics into actionable strategies.

Key Responsibilities:

Marketing Strategy and Planning:

- Develop and implement comprehensive marketing plans aligned with the company's overall business objectives.

- Identify target audiences and create effective positioning and messaging strategies to resonate with them.

- Set marketing goals and KPIs to measure the effectiveness of campaigns and track the return on investment (ROI).

Campaign Development and Execution:

- Plan, design, and execute marketing campaigns across digital and traditional channels, including social media, email, content marketing, SEO, paid advertising, and offline events.

- Coordinate with creative teams to produce engaging content, visuals, and advertising materials that align with brand guidelines.

- Leverage A/B testing, user data, and analytics to optimize campaign performance and make data-driven decisions.

Brand Management:

- Maintain and strengthen the brand identity across all marketing channels and materials, ensuring consistency in messaging and visuals.

- Develop brand positioning strategies and work on campaigns to enhance brand loyalty and customer engagement.

- Conduct competitor analysis to identify brand differentiation opportunities and stay competitive in the market.

Digital Marketing Management:

- Oversee digital marketing strategies, including SEO, SEM, social media, content marketing, and email marketing.

- Monitor and analyze website and campaign performance using analytics tools like Google Analytics, providing insights and recommendations for improvements.

- Manage online advertising budgets and optimize spend to maximize ROI.

Market Research and Analysis:

- Conduct market research to stay informed about industry trends, customer needs, and competitor activities.

- Collect and analyze data from various sources to understand market dynamics and identify new growth opportunities.

- Create and present regular reports summarizing campaign performance, market insights, and recommendations.

Budget Management:

- Develop and manage the marketing budget, ensuring all expenditures align with the company's financial goals.

- Optimize spending across different channels to maximize campaign effectiveness and efficiency.

- Report on budget performance and adjust strategies as necessary to remain within budget constraints.

Qualifications and Skills:

- Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).

- 3-5 years of experience in marketing, with proven expertise in digital marketing, branding, and campaign management.

- Strong understanding of marketing analytics, digital marketing tools (e.g., Google Analytics) and CRM platforms.

- Excellent communication, project management, and leadership skills.

- Creative thinker with a data-driven approach to decision-making.

- Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.