Salesforce Consumer Goods Developer

Key Responsibilities:
1. CRMA (Customer Relationship Management Analytics) Development
o Develop and deploy CRM Analytics dashboards, data models, and custom applications to enable insightful analytics across Consumer Goods Cloud and Trade & Promotions functions.
o Customize CRM Analytics apps to align with McPhersons' business needs, ensuring relevant, accessible data visualization for end-users.
2. Salesforce Consumer Goods Cloud Integration
o Integrate Consumer Goods Cloud capabilities with CRM Analytics to provide comprehensive insights on customer and retail operations.
o Enable data-driven decision-making by leveraging Consumer Goods Cloud-specific features, including order and shelf management insights.
3. Retail Execution Analytics
o Design and implement analytics to optimize Retail Execution processes, enabling field teams to maximize in-store performance.
o Track and assess retail audit metrics, in-store merchandising, and compliance, identifying opportunities for operational improvement.
4. Trade & Promotions Management Insights
o Create analytics solutions that facilitate Trade Promotions Management, supporting performance evaluation and optimizing trade spend.
o Provide insights into promotional effectiveness, ROI, and sales lift, enabling the team to refine trade strategies based on data.
5. Data Integration and Management
o Collaborate with data engineering and IT teams to ensure seamless data flow between Salesforce and external systems, maintaining data integrity.
o Develop and manage ETL processes to integrate data from various sources into CRM Analytics, supporting Consumer Goods Cloud data models.
6. User Training and Support
o Conduct training for business users on CRM Analytics dashboards and report functionalities.
o Offer ongoing support to stakeholders, troubleshooting any issues related to Salesforce CRM Analytics and Consumer Goods Cloud integrations.