Sales Executive - Retail

Proven experience in sales and leadership, preferably in the liquor or beverage industry with strong knowledge of the liquor market, industry trends, and competitors.
Create and manage annual and quarterly sales plans, budgets, and forecasts.(primary & secondary)
Regularly analyze sales data, market trends, and performance metrics to make informed decisions.
Collaborate with supply chain and logistics teams to ensure adequate product availability and manage inventory levels effectively and product availability at various points of sale
Deliver budgeted sales for the territory within spend perimeters.
Monitor & maintain competitive pricing, distribution, visibility, shelf space & displays on off premise accounts.
Possess in-depth knowledge of the company's liquor products
Work closely with the marketing department to plan and execute promotional activities and marketing campaigns.
Strong negotiation and communication skills
Prepare and present reports to senior management regarding sales achievements and market insights.