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Content Lead
Softweb Solutions
posted 2mon ago
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Flexible timing
Key skills for the job
Job Description
- Generate high-quality content for our corporate website based on IT selling services [IoT, data, AI, machine learning].
- Understand our business strategy and SaaS / product offerings.
- Experience in inbound lead generation through content marketing.
- Ideate and create 360-degree strategies along with subject matter experts.
- Help and guide our overall content strategy.
- Manage a project from start to completion.
- Optimize existing content for inbound marketing activities.
- Work in parallel with the product, engagement, impact and content teams to understand and frame communication requirements.
- Co-ordinate with cross-functional departments to collect requirements and execute tasks to meet the deadline.
- Research industry-related topics (combining online sources, interviews, white papers, webinars, etc.).
- Edit content for grammar, accuracy, clarity, readability and consistency
- Proofread and edit blog posts before they go live.
- Coordinate with the marketing team to define, plan and run demand-generation campaigns.
- Conduct simple keyword research and use SEO guidelines to increase web traffic.
- Identify business needs and recommend new topics based on competitor research
- Maintain a positive, healthy, fun, and motivated work environment.
- Balance speed and quality, with a focus on tangible results.
- Must have written inbound and outbound marketing content [landing pages, emailers, infographics, webinars, PPTs, white papers, case studies, use cases, etc.
Qualification
- 8+ years experience as a lead content strategist or marketer.
- Any graduate with content marketing and copywriting experience.
- Deep understanding of technology such as IoT, AI, data science and emerging technologies.
- Must have a proven record of delivering requested content on time without compromising writing quality.
- Organized and should be able to handle a team.
- Outstanding written and verbal communication skills.
- Sound knowledge of content management systems, keyword research tools, social media platforms, and search engine optimization (SEO).
- Should be familiar with simple graphic design tools (Canva, etc.).
- Must have proofreading skills for written content.
- Must follow AP style guide and guide team to follow best practices and approach to content marketing.
- Self-motivated and capable of working under pressure.
Employment Type: Full Time, Permanent
Functional Areas: Content
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Flexible timing
Monday to Friday
No travel
Day Shift
Softweb Solutions Benefits
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