Senior Content Writer

Softura is seeking a talented and experienced Marketing Content Writer to join our dynamic team. The ideal candidate will have a passion for creating compelling content that resonates with our target audience. In this role, you will leverage your expertise in content marketing, combined with a strong understanding of AI tools and their applications, to produce high-quality content across various channels.

Responsibilities

• Research, write, and edit high-quality content for various marketing channels, including blog posts, website copy, email campaigns, social media posts, white papers, case studies, and more.
• Develop and implement content strategies that align with business objectives and target audience needs.
• Conduct thorough keyword research and implement SEO best practices to optimize content for search engines.
• Collaborate with internal teams (marketing, sales, subject matter experts) to gather information and ensure content aligns with brand guidelines.
• Leverage AI writing tools effectively assist with content creation, research, and ideation, while maintaining high-quality standards and ensuring human oversight.
• Analyze content performance using data and insights to identify areas for improvement and optimize future campaigns.
• Stay abreast of software industry trends, emerging technologies (including AI), and best practices in content marketing.
• Maintain a consistent brand voice and tone across all marketing channels.

Skills and Qualifications

• 5-7 years of experience as a Marketing Content Writer or a similar role.
• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
• Proven ability to create high-quality, engaging, and informative content across various formats.
• Strong research, analytical, and problem-solving skills.
• Excellent written and verbal communication skills.
• Experience with SEO best practices and keyword research.
• Proficiency in content management systems (CMS).
• Experience with Wordpress.
• Familiarity with AI writing tools (e.g., Jasper, Copy.ai, ChatGPT) and their applications in content creation.
• Ability to work independently and as part of a team.
• Strong organizational and time-management skills.
• A portfolio of work demonstrating strong writing and content creation skills.

Good to have:

• Experience with social media marketing and content strategy.
• Knowledge of content marketing analytics and reporting.
• Experience working in the IT/software industry.