Online Marketing Executive

Softkwit Solutions is looking for Online Marketing Executive to join our dynamic team and embark on a rewarding career journey We are seeking a talented and results-driven Online Marketing Executive to join our team

As an Online Marketing Executive, you will be responsible for planning, implementing, and optimizing online marketing campaigns to drive brand awareness, increase website traffic, and generate leads

You will work closely with the marketing team to execute digital marketing strategies across various online channels

Responsibilities:

Develop and execute online marketing strategies to drive brand visibility, website traffic, and lead generation

Plan and manage digital advertising campaigns, including pay-per-click (PPC), display ads, social media ads, and other online advertising platforms

Conduct keyword research and optimize website content for search engine optimization (SEO) to improve organic search rankings and increase website visibility

Create and curate engaging and relevant content for digital platforms, including websites, blogs, social media, email marketing, and other online channels

Manage and grow social media presence, including content creation, community engagement, and performance tracking

Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of online marketing campaigns and make data-driven recommendations for improvement

Utilize marketing automation tools and customer relationship management (CRM) systems to nurture leads, automate campaigns, and track customer interactions

Collaborate with cross-functional teams, including designers, developers, and content creators, to ensure the alignment and consistency of online marketing campaigns

Stay up-to-date with the latest trends and best practices in online marketing, and provide recommendations for innovation and improvement

Conduct market research to identify target audiences, industry trends, and competitive landscape to optimize online marketing efforts