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Group Head - Media & Performance

Social panga

based on 24 Reviews

7-12 years

Bangalore / Bengaluru

1 vacancy

Group Head - Media & Performance

Social Panga

posted 5d ago

Fixed timing

Key skills for the job

+ 3 more

Executes day to day production tasks (campaign set up, launch, tracking &optimization)
Completes QA and all production procedures accurately
Analyzes performance metrics and proactively optimizes campaigns to increase performance
Identifies trends in data to drive optimization strategies
Runs campaign calendar, trafficking assets, screenshots, billing, and related pre/post-launch processes
Chip into company initiatives, processes, and roll-outs
Business Reporting
Creative & Display optimization
Budget confirmation and benefit simulation curves
Pre-launch builds along with Domain blocking
Campaign builds and audits

What you need to succeed Technical Skills:

Intermediate to Advanced Microsoft Excel skills. More specifically, it will be important to have in-depth knowledge of the following Excel features (but not limited to) :
Vlookups, basic formulas like sum, sumif, iferror, etc.
Pivot Tables and Graphs
Macros
Sophisticated Presentation skills and ability to build new infographics to create/present business/performance reviews

Digital Marketing Skills:

Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers, rich media vendors, RTB/Programmatic buying experience a plus :
Set up Display campaigns via Adobe s propriety application and trafficking them to the appropriate targeting to achieve delivery for desired performance.
Hands-on experience in driving campaign set-up, monitoring, analysis, and making recommendations for optimization.
Interact with account managers, engineers, and partners on various ops projects and work in partnership with internal and off-shore teams to execute display campaigns.
Monitor performance and budget pacing every day to drive performance and take appropriate steps to avoid over/under delivery with collaboration with the Account Management team and client.
Responsible for optimization, along with quality assurance, during the pre-launch stage, to ensure successful onboarding of advertisers.
Should have experience in strategizing and defining the standard methodologies for display advertising campaigns and a solid understanding of user retargeting and third party tags.

Business Skills:

Demonstrated ability to learn quickly, be a teammate, and lead change effectively.
Experience presenting in front of groups.
Solid understanding of general business models, concepts, and strategies
Motivated self-starter capable of taking initiative and negotiating tough situations
Basic project management and excellent communication skills
4-5 years of relevant work experience

What you ll do:

Executes day to day production tasks (campaign set up, launch, tracking &optimization)
Completes QA and all production procedures accurately
Analyzes performance metrics and proactively optimizes campaigns to increase performance
Identifies trends in data to drive optimization strategies
Runs campaign calendar, trafficking assets, screenshots, billing, and related pre/post-launch processes
Chip into company initiatives, processes, and roll-outs
Business Reporting
Creative & Display optimization
Budget confirmation and benefit simulation curves
Pre-launch builds along with Domain blocking
Campaign builds and audits

What you need to succeed Technical Skills:

Intermediate to Advanced Microsoft Excel skills. More specifically, it will be important to have in-depth knowledge of the following Excel features (but not limited to) :
Vlookups, basic formulas like sum, sumif, iferror, etc.
Pivot Tables and Graphs
Macros
Sophisticated Presentation skills and ability to build new infographics to create/present business/performance reviews

Digital Marketing Skills:

Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers, rich media vendors, RTB/Programmatic buying experience a plus :
Set up Display campaigns via Adobe s propriety application and trafficking them to the appropriate targeting to achieve delivery for desired performance.
Hands-on experience in driving campaign set-up, monitoring, analysis, and making recommendations for optimization.
Interact with account managers, engineers, and partners on various ops projects and work in partnership with internal and off-shore teams to execute display campaigns.
Monitor performance and budget pacing every day to drive performance and take appropriate steps to avoid over/under delivery with collaboration with the Account Management team and client.
Responsible for optimization, along with quality assurance, during the pre-launch stage, to ensure successful onboarding of advertisers.
Should have experience in strategizing and defining the standard methodologies for display advertising campaigns and a solid understanding of user retargeting and third party tags.

Business Skills:

Demonstrated ability to learn quickly, be a teammate, and lead change effectively.
Experience presenting in front of groups.
Solid understanding of general business models, concepts, and strategies
Motivated self-starter capable of taking initiative and negotiating tough situations
Basic project management and excellent communication skills
4-5 years of relevant work experience

Employment Type: Full Time, Permanent

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