1. Strategy Development:
- Develop and implement a social media strategy to boost brand awareness and engagement.
- Identify target audiences and tailor content accordingly.
2. Content Creation and Management:
- Create, curate, and manage content across social media platforms.
- Develop a content calendar for consistent posting.
- Collaborate with the design team on visuals and videos.
3. Community Engagement:
- Monitor and respond to comments, messages, and reviews promptly.
- Foster community and engage with followers.
4. Analytics and Reporting:
- Track and analyse social media metrics to measure campaign effectiveness.
- Prepare reports with insights and recommendations.
- Adjust strategies based on data.
5. Campaign Management:
- Plan and execute social media advertising campaigns to support enrolment goals.
- Manage budgets and optimize ad spend for maximum ROI.
6. Collaboration and Communication:
- Align social media efforts with overall marketing strategies.
- Collaborate with other departments to highlight student success stories, events, and news.
Requirements - Proven experience as a social media marketer or similar role.
- Strong understanding of social media platforms, trends, and best practices.
- Excellent written and verbal communication skills.
- Creative thinking and ability to generate innovative content ideas.
- Proficiency in social media management tools and analytics platforms.
- Strong organizational skills and attention to detail.
Employment Type: Full Time, Permanent
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