Market and Competitor Research: Carry out online and offline market research to better understand the market dynamics, latest industry trends and the prevailing competitor pricing models.
Project Positioning & Strategy: Take ownership of the companys e-commerce webstores for business and usability performance.
Website Analytics: Perform regular web marketing analysis related to sales, visits, clicks, etc. and enhance product visibility on websites using tools like: Google Analytics, Google Search Console, SEMRush and various other tools available with the company.
Work with SEO team in optimizing online and offline SEO factors
Professional Competencies/Skills:
Superior level of analytical and communication skills.
Solid organizational skills including attention to detail and multi-tasking skills.
Comfortable with number crunching.
Ability to work in multi-talented and cross functional teams.