Campaign Manager

Summary :

The purpose of this job post is to hire a Digital Marketing Specialist for Mobile VAS (Value-Added Services). The role focuses on planning, executing, and optimizing digital marketing campaigns across multiple regions, including APAC, MEA, and India.

Role & responsibilities

• Plan and execute digital campaigns with agencies, advertisers and publishers
• Promote gaming and video services across the globe APAC, MEA & Indian Subs
• Drive user acquisition through Social Media platforms Google/Meta & affiliates on CPC and CPA models
• Analyze and optimize digital campaigns through extensive data mining and analytical tools
• Prepare reports on the overall performance of various marketing campaigns, including ROIs and KPIs
• Handle invoicing and payment executions
• Run google campaigns & ROI optimization
• Onboarding of new affiliate partners on regular basis
• Measure campaign performance & manage profitability
• Study aging reports & action it