SEO Specialist

• We are looking for an SEO Specialist to coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research. you'll also oversee paid search campaigns to ensure their success.
• We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role. Your goal will be to ensure that content is search-engine friendly and optimized to increase our clients profitability.

Responsibilities

• Develop and execute successful SEO strategies
• Conduct keyword research to guide content teams
• Review technical SEO issues and recommend fixes
• Optimize website content, landing pages and paid search copy
• Direct off-page optimization projects (eg link-building)
• Collect data and report on traffic, rankings and other SEO aspects
• Keep abreast of SEO and integrated marketing trends
• Open to work in shifts, including night shifts

Requirements

• Proven experience in SEO role (Preferably in News Media organization )
• Knowledge of standard and current On-Page, Off-Page SEO practices
• Preparing detailed strategy reports
• Compiling and presenting SEO guidelines to Editorial
• Developing link building strategies
• Knowledge of HTML/CSS
• Good Knowledge in implementation of schema mark-up for structured data on the Internet, on web pages, in email messages, and beyond.
• Experience with SEO reporting
• Familiarity with relevant tools (eg Keyword, Backlinko ,Conductor, Screaming Frog, MOZ, SEMrush) and web analytics tools (eg Google Analytics, Web Trends)
• Excellent communication skills
• Strong organizational and leadership skills
• Analytical mindset with numerical aptitude

About the job

• Developing and implementing effective search engine optimization (SEO) strategies
• Coordinating content, design, pay-per-click (PPC) marketing and other activities
• Managing offsite and onsite optimization projects and reporting on performance